That is the question. I have been having a bit of a dilemma regarding my stitching as of late & have faced this dilemma from time to time in the past. My dilemma doesn't actually concern the stitching itself as much as it does the hoop, Q-Snap, or scroll frame I am using. I don't use hoops. Never liked them. I have various sizes of Q-Snaps which I have been using for all my projects but they can present many a problem. I always cut a larger piece of fabric than I need for a design in order to make it fit securely into the Q-Snap. This often results in quite a bit of fabric waste. Also, the Q-Snap clips do not always hold the fabric tightly enough so I am continually twisting them in order to keep the fabric taut. The clips can also squash & distort the stitches if you need to move your fabric around. This can be remedied by putting a piece of quilt batting between the fabric & the clips, but then you have the problem of little bits of batting fluff coming loose & being caught in the stitches. The clips themselves can also damage your fabric if you aren't careful, & attempting to press out the corner wrinkles left by them can be impossible. (I do not leave my fabric in my Q-Snaps when I'm not stitching so this does not contribute to the wrinkling problem.) I had a scroll frame in Stitching Life #1 but sold it after my insane no more cross stitching decision in Stitching Life #2. I do remember the scroll frame being a bit awkward to use though. I've never used a frame of any kind with a lap or floor stand.
I know there are stitchers who don't use any sort of hoop or frame at all ... they just hold the fabric in their hand & joyfully stitch away. I really like that idea, but how in the world can you keep your stitches even & untwisted & not distort the fabric in any way?